Establish and assure all player development benchmarks are being achieved.

Set guidelines describing the requirements necessary for customer qualification into an incentive program based on customer play, coin in, coin out, hours of play, etc.

Interview, hire and train Casino Hosts personnel, and appraise their performance as required or helpful.

Maintain knowledge of computer programs and required manual entries which is essential in maintaining the efficiency of the daily workflow.

Work closely with other departments in the coordinating, planning and execution of monthly, quarterly or yearly player development programs.

Monitor all player development projects, data collection, executive summaries, direct mail campaigns, and implementation of player development promotion procedures.

Direct staff in recruiting potential new players and retention of current customers.

Initiate player recruitment programs/promotions/events to encourage usage of the player’s club card.

Direct the timely preparation of all weekly, monthly, quarterly, and annual player development promotions and events with quantifiable and measurable results.

Gather tracking information and compile reports for submission to the Executive team.

Review and interpret reports regarding membership rewards, and utilize data to promote successful player development and retention programs.

Leverage all available player tracking technology to drive incremental play and revenue.

Plan, assign, and direct the daily activities and work of the Casino Hosts, Player Services and Tour and Travel divisions of the casino.

Formulate and administer the assigned area’s budget.

Creating a culture of data driven results and incremental revenue via the planning, practice and successful execution of excellence in customer care, creative messaging, memorable experiences and customer valued offers.

Establish programs to increase carded play throughout the entire casino.

Develop goals and incentive programs with relevant, achievable parameters to motivate and reward Casino Hosts.

Develop annual goals and objectives, and coordinate the activities of the Player Development/Host, Player Services and Tour and Travel divisions of the casino to ensure that all goals and objectives are reached or surpassed.

The Director of Player Development shall be responsible for the daily activities of these areas as well as their development, training, and performance. This also includes the casino’s Tour and Travel Program.

The Director of Player Development shall assist the Chief Marketing Officer by overseeing the Player Development/Host division and Player Services (Rewards Club) of the casino.

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